Rasmussen College Bryce Kingston Memorandum

Rasmussen College Bryce Kingston Memorandum

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Assignment Content

Competency

Apply tenets of managerial economics to financial planning.

Student Success Criteria

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario

In your role as a Business Process Consultant at Bryce-Kingston, you are creating a memo for the JBH Electronics senior leadership team. JBH is planning to launch new products in the next fiscal year. In addition, the team wants to understand how the market demand and price elasticity may affect the rollout of a new product that has been in development.

Do some research on how market demand and price elasticity has affected a Fortune 500 company. Your final memo will include a recommendation for JBH Electronics’ pricing strategy to mitigate negative impacts from price elasticity and market demand.

Instructions

You will create a memo for JBH senior leadership that outlines how market demand and price elasticity affect the organization’s pricing strategy in order to remain competitive. Select a Fortune 500 company in the electronics industry and address the following:

Examine the company’s pricing strategy.

Discuss how the company manages price elasticity.

Evaluate how market demand influences a pricing strategy.

Recommend a pricing strategy for JBH.

Provide attribution for credible sources.

Rubric:

A – 4 – Mastery – Comprehensively examines the company’s pricing strategy in a well-written memo.

A – 4 – Mastery – Comprehensively discusses how the company manages price elasticity in a well-written memo.

A – 4 – Mastery – Comprehensively evaluates how market demand influences a pricing strategy in a well-written memo.

A – 4 – Mastery – Comprehensively recommends a pricing strategy for JBH in a well-written memo.

A – 4 – Mastery – Used and attributed all credible sources in the memo.

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